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Tread lightly: all about boots and the ugg

Fashion history of the Russian footwear and her overseas followers

Who today takes seriously the boots, when there is a huge selection of other models of footwear is more elegant and elegant? Alas, until some time to call these rude felted boots fashion no one dared designer. The recognition and love of the public was won by the followers of boots, the so — called ugg boots, the demand for which was simply unimaginable. Someone who is a traditional Russian footwear or "overseas" model — we find out in our fashion confrontation.

About Dean classic compared this originally Russian footwear (which, as it turns out, not entirely true) with Russian village men. They are rustic but reliable, save in severe frosts. The attitude to them is largely straightforward: without admiration, without a special piety — as a peasant, and then the proletarian footwear. About how he was seen by the society of the poet Sergei Yesenin, when he had just arrived in Petersburg.

The legend says: one secular reception, where scented dandies with their haughty companions discussed Bohemian gossip, was invited and Yesenin. He was a simple, from the provinces, dressed accordingly. Zinaida Gippius, putting the binoculars on the boots of the future poetic legends of Russia, sarcastically said: "What are some interesting leggings!" All present roared with laughter. Later, Yesenin said: "I Really was a shame then... Because I was gullible, naive..." it is Important to note that at the beginning of the XX century leggings were considered an intimate part of the toilet, which was not accepted to show the public. This, of course, even more vulnerable Yesenin.

But shy of this Shoe would be ill-advised. Boots worn by Lenin and Stalin, Khrushchev and Brezhnev. Loved felted boots, and Viktor Chernomyrdin.

In the middle of last century a family where there was at least one pair of felt boots, was considered very wealthy. But let's start from the beginning. Why this simple footwear has become to play such a big role in the lives of our ancestors?

Simple as boots

Perhaps the boots — the same enduring symbol of our country, like Russian nesting dolls, balalaikas and bears on leashes. But to the Russian tribes they were with the invasion of the Mongols of the Golden Horde. Severe soldiers wore the so-called Pima — shoes made of felt and animal skins. By the way, today in the North pimami called as boots, and boots of reindeer fur. Fashion historians say that their view of the shoes purchased in the XVIIIth century. Center felting fishing becomes rich in Yaroslavl province. The town of Myshkin, where, as in Moscow, is still preserved in the Museum of felt boots, became home to mass production milled boots — it was there and then began the heyday of the local sheep. Wool Romanov sheep breed was considered the best raw material. The wizard noted that it is particularly "volkspolizist". By that time, there was a specific indication of quality shoes — so perfect was considered to be a pair made without a seam. This technology is very surprised foreigners, which winter has overtaken the journey through the vast expanses of Russia. Afford the boots could only wealthy citizens — take care of them, passed on from generation to generation. Often one pair could last for several decades. The tale of an old well decorated and reflects the reality of those days: it was easier to endlessly valuable to repair the shoes than to buy a new one.

With the development of the felt industry prices boots fell, to the delight of villagers. In 1900 woolly boots the factories of Russia produced half a million pairs of boots (now produced about four million pairs a year). Urban dandies, as you can tell from the history of Yesenin, ceased to regard the boots as the symbol of prosperity and abandoned them.

From dusk till dawn

The popularity of convenient, comfortable — and cheapened — footwear nevertheless subsided. It's not only in capricious fashion, changing from season to season. That boots have given way to more elegant models, we can safely blame the development of transport infrastructure. By the mid-twentieth century townspeople no longer had to travel great distances on fresh snow: clean, expensive and brand new buses, trolleybuses and trams have saved them from the cold and slush.

But replacing the boots where public transport and snow machines only dream of, and has not appeared. Felted boots are still considered as the number one footwear in the villages, villages and remote communities — that is, they still can be safely called national shoes number one. Not without reason! In addition to reliability and simplicity, the boots are different and treating properties. Natural sheep wool has the unique ability to absorb and evaporate moisture, while remaining dry, so wearing the boots helps to cope with colds. Lanolin or animal fat, contained in the coat, effectively relieves muscle, joint and rheumatic pain, promotes rapid healing of wounds and fractures, and prevents the development of inflammatory processes. By the way, before boots is often worn on a bare foot, thereby massaging the foot (which is not deformed by such socks).

Interest in felt boots began to revive by the beginning of the XXI century. To return the people's love helped... the "green" movement! Activists have decided that this Shoe is perhaps the most "tolerant" towards animals. In the process of its production does not suffer from none of the living organism, and that is what makes the boots really harmonious, "good" shoes. But, alas, attention to distinctive boots in the design environment were not the first Russian fashion designer and an Italian master Gianfranco Ferre. His autumn-winter collection of dyed, painted and embroidered boots, released in 2002, was the starting point for a new triumph. After the Italian pulled up, and our couturier. So, for the first time Vyacheslav Zaitsev presented a series of felt boots in 2009 and since then regularly addresses this topic. Today, boots appear on the catwalks of new York, Paris and Milan. Especially foreigners like models decorated with Russian ornaments — in the course of "Gzhel" and "Khokhloma" boots.

Overseas competitor

Fashion history of traditional winter shoes would be incomplete if not for the story about uggs, until recently, experiencing the peak of its popularity. As you might guess, this model is a direct descendant of our boots. Moreover, the Australian surfers regularly used wool boots in order to warm up quickly after a long stay in the water. To the seventies of one of them, Shane Stedman, decided to make my own boots. At made of sheepskin stocking man glued a rubber sole and have registered an invention under the trademark known around the world as UGG Australia. Speculation about the name of this footwear, there were many, the most popular of which — on the word "ugly" (literally "ugly"), rather precisely transferring data pgov aesthetic. Walkie, formless and flat, they looked unsightly, but convenient and comfortable to wear. Alas, due to the difference in the technologies of health ugg boots their owners are not added. If Russian felt boots from flat eased, the Australian competitors it is guaranteed.

But then, at the dawn of the era pgov, in 1978, did not think about it. Another Australian surfer, Brian Smith brought several pairs of boots from sheepskin in the United States and began to sell them in California and new York. In 1995, the American Shoe company acquired Smith. And in 1996 and Shane Stedman sold the rights to the trademark UGG is registered in Australia, the same company. The man handed the documents over £ 10,000 annually and asked to provide him with three pairs of boots throughout his life.

Originally in the collection of the company was only two models of boots, then the range of joined long and short uggs. Soon they drew the attention of the Queen of American television Oprah Winfrey ordering for your team three hundred and fifty pairs of shoes. A few years later she appeared before the public in uggs pink and blue flowers. All the first decade of the XXI century celebrity glimpsed in uggs everywhere, some managed to appear in the not the most elegant boots, even on the red carpet. Special passion fueled "Golden girl" of the two thousandth, Paris Hilton. But very soon uggs started to be considered a sign of bad taste.

Today, the conflict between the boots and pgov came to naught, because the victory was won first. Nobody laughs at the person who dared to go outside in felt boots and such mods are becoming more and more. The most tolerant and good shoes again wins the hearts of the public and the catwalks of the world.

history, fashion, boots
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