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Look who is here: the best beauty innovations made the list of the most important launches this spring

On your head

Premium American brand in the hair care OGX reached Russia. Whatever the means, it is a real discovery in the field of beauty, which is based on the experience of previous generations.

Смотрите, кто пришел: лучшие бьюти-новинки

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Depending on the hair type and the problems to be solved, it is possible to select a suitable product. For example, to restore your curls perfect shampoo and conditioner with argan oil — a natural source of vitamin e For smoothness and capacity — means of a complex of Brazilian coconut oil and keratin proteins avocado oil (Hello, "Brazilian keratin"!). Weightless hydration will provide shampoo, conditioner, oil spray and serum with coconut water.

All in all, you can choose funds from twenty-seven different lines. What unites them is that they are enriched with natural plant extracts and precious oils that do not contain sulfates and parabens, and still have an amazing vivid exotic aromas.

Shield and sword

Another new brand that appeared this spring in Russia — CeraVe. This is an iconic American brand, which appeared in 2005, but has already managed to gain popularity around the world. Its main "chip" is the content unique combination of the three ceramides (to restore and strengthen the skin's protective barrier) in all moisturizing products. "Often moisturizer with a light texture does not show a visible effect, at the same time, most effective moisturizer too thick and greasy, says Peter A. Lio, MD, dermatologist of higher category, senior lecturer at northeastern University in Boston. — CeraVe products are light, not greasy texture, have excellent moisturizing properties, it is not surprising that brand for daily care selects a large number of people."

Смотрите, кто пришел: лучшие бьюти-новинки

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The innovative formula is a revolutionary technology for sequential release of the ingredients — MVE (MultiVesicular Emulsion Technology). Key components of funds CeraVe, including ceramides, are in a special multi-layered spheres, in contact with skin, they are revealed layer by layer and provide long-lasting hydration after the first application. So, for example, at home brand products — the moisturizer # 1 in the U.S. on the advice of dermatologists.

The body — in the case

The slogan of the brand Lumene — "the Secret of Arctic Nature". And it explains a lot. In all lines of the brand you can find funds that stand for unity with nature and natural beauty. But even for Lumene, the real breakthrough was the appearance of the collection with the telling title Harmonia — some products contain up to 99% organic ingredients and are 100% vegan.

The key ingredient in this collection — and the chaga mushroom on the medicinal properties of which was known to our ancestors and was widely used as medicine and cosmetic purposes. It grows right on the tree, can Mature over 15 years and during that time accumulate an incredible amount of useful components. Then you and the cellulose, and polysaccharides, and phenols, and organic acids (e.g. formic and acetic), and micronutrients (iron, zinc, cobalt, silver, Nickel, copper and magnesium).

Смотрите, кто пришел: лучшие бьюти-новинки

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This spring, the line Harmonia supplemented by two means — the body lotion and scrub. Salt scrub gently cleanses the skin, revitalizing and nourishing lotion perfectly moisturizes even the most dry and sensitive skin.

Always in motion

The heat has finally come to our shores, so there is no doubt that Jogging in the parks and on the streets a considerable number of fans of a healthy lifestyle. Yes there are adherents of fitness! Even ordinary people this weather is driving "exploits" in the form of Hiking. As well as to predict how intense is your day, not always possible to come to the aid of new dezodoranty CLIMACOOL from ADIDAS.

Смотрите, кто пришел: лучшие бьюти-новинки

Photo: materials of press-services

CLIMACOOL technology high durability, which contains capsules of freshness for active movement. When your day becomes more intense, friction and moisture cause these capsules in action, giving freshness and keeping you on your toes. Instant refreshing charge of the fragrance is characterized by the contrast between the free oils in the formula and citrus scent, which is revealed when the capsules burst.

But this initial burst of freshness is just the beginning. Because — that's wonders! — the harder you train, the better it works! As your pace increases, capsules antiperspirant CLIMACOOL give you more and more freshness. The level of freshness is growing continuously!

Смотрите, кто пришел: лучшие бьюти-новинки

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Yes, when you look for new in stores, keep in mind that ADIDAS has decided to step aside from the canonical and well-known all-black packaging, and transformed all the silver for the male version of the fragrance and all the white women. Bright blue graphics waves is present on both packages.

Only natural

In the last days of April there was presented a new line of natural cosmetics of the brand Sante from the company Logocos, and it can be called one of the most brilliant eco-friendly springtime event. In a wide and thoughtful range of innovative cosmetics Sante — 122 product.

Key products the representatives of the brand called nine varieties of mascara; the range for the actual eyebrow make-up; Foundation not only in different color variations, but natural formulas to care for different skin types; an incredible military, contouring and bronzer, including a unique liquid highlighter; different make up base for stable and uniform coating.

Смотрите, кто пришел: лучшие бьюти-новинки

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Well, the beauty Department fell in love with matte lipstick, available in six colors. This is the first organics matte lipsticks they do not dry and do not pull together a lip and stick the whole day. A real gem!


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